#advertising 新闻
Australia's advertiser association has released a new code for environmental claims that could prevent Big Oil from making spurious green claims. Activists say the new code could go further by preventing net-zero claims based on offsets.
碳与气候
Ex-Foodpanda Singapore sustainability head Laura Kantor launches communications agency Climate Club
Kantor says she wants to change the way many brands approach sustainability, which is to talk about it only on Earth Day or with a one-off PR stunt.
企业社会责任
Risky for brands to ‘hide’ behind lagging greenwash legislation in Asia: Ogilvy sustainability head
Asian firms should look to Europe for cues on how to communicate their sustainability credentials, suggested Andy Wilson, advertising agency Ogilvy's head of sustainability, at The Conscious Festival in Singapore.
A rare penalty for misleading environmental claims has seen a television commercial for Australia's petroleum association cut from the airwaves.
#advertising 观点
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
