Data and Hubspot specialist

Job Description

We are looking for a dynamic and passionate data management specialist with specific capability and experience in HubSpot to join our growing team.

The ideal candidate should have a strong understanding and application of HubSpot CRM and marketing automation, with a focus on data management and analytics.

Working with the Head of Marketing and Managing Director, this specialist will play a crucial role in maintaining accurate and organised data for Eco-Business, ensuring the effectiveness of sales and marketing efforts.

About us

Established in 2009, Eco-Business is an independent media and business intelligence company dedicated to sustainable development and ESG performance.

We publish high-quality, trusted news and views in multimedia formats on business and policy developments around the world with a sustainability and ESG-focused lens. Our platform features more than a decade-long archive of information on sustainable development issues in the region and globally.

Its content is categorised and searchable by the 17 UN Sustainable Development Goals (SDGs) and core sustainability topics, and it also provides a key platform for individuals and organisations to publish jobs, events, press releases, and research.

We provide research and consulting on wide-ranging issues which create strategic value for our partners and clients. We also own and create thought-leadership platforms which inform policymaking, improve business practices and foster collaboration among different sectors.

Over the past decade, our stories and initiatives have gained international recognition and won multiple regional and international awards. We are guided by the sole objective of generating positive impact for society and the environment. We are proud to be B Corporation certified as of 2023.

Eco-Business is headquartered in Singapore, with a presence in Beijing, Hong Kong, Manila, Kuala Lumpur, Jakarta, New York, and correspondents in major cities across the world.

Our partners include the world’s biggest brands, Fortune 500 companies, MNCs, governments, multilateral institutions, civil society organisations, and philanthropic foundations that are aligned with our values and mission.

The role

You will be responsible for the management , growth and development of Eco-Business’s database and community. The role requires the individual to be highly meticulous, organised and able to juggle multiple projects and meet deadlines. You will also be required to provide regular updates to management on the growth of Eco-Business’s channels and platforms.

Key responsibilities include:

• Data entry and management: Input and update customer data in HubSpot, ensuring accuracy and timeliness.
• Understand company requirements and design effective solutions using the HubSpot platform.
• Collaborate with cross-functional teams to define architecture and scope of HubSpot projects.
• Create comprehensive documentation including requirements, functional specifications, and data models.  
• Feedback Collection: Collect feedback from our users to understand their experience and areas of improvement.
• Conduct technology audits and provide recommendations for improvement.
• Define success metrics and reporting requirements for technology solutions.
• Customer Interaction and journey monitoring: Engage with prospective clients and readers through our platforms, providing information and addressing queries. Regularly report on customer interactions, feedback, and CRM data to provide insights on the customer journey.
• Communication: Excellent verbal and written communication skills.  
• Tech-Savviness: Comfortable with modern communication tools and platforms.
• Prior Experience: 1-2 years HubSpot CRM experience
• Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform
• Sync, map, and process data integration with external platforms such as Linkedin, Jotform, Google Suite, etc.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc).
• Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics

Key Requirements:

• At least two years’ of extensive experience working with the HubSpot platform
• Computer Science, or similar technical qualification
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Familiar with Data processing, analytics, and reporting.
• Familiarity with lifecycle stages, email nurturing, sales pipelines, ticket pipelines, CRM properties, email marketing, workflows, chatbots, and popups.
• Experience working directly with sales, marketing and business stakeholders and a multi-disciplinary team. A
• Ability to read and understand and compile technical documentation (API documentation, ERD, functional specifications etc).
• Sound knowledge of big data.
• Experience with integrating systems, leveraging APIs, or custom-built.
• Excellent command of English with exceptional writing and communication skills. 

Good to have:

• Confident presentation skills, ability to articulate abstract ideas clearly
• Avid consumer of media of all types
• Has a sense of humour
• Passion for and knowledge of the Eco-Business brand

All shortlisted applicants will be required to do a writing test and/or video test before proceeding to interviews.

To apply, please send an email with the role as the subject line, cover letter, CV, and links to samples of your work to Natasha van Cuylenburg (natasha.vancuylenburg@eco-business.com), Choo Wee Ang (choowee.ang@eco-business.com) and Jessica Cheam (jcheam@eco-business.com )